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Reyndert Coppelmans vision is to bring back personality into recruitment.

Reyndert Coppelmans had a vision: To bring back personality into recruitment.

For seniors in college, it is time to fill up the resumes. We all know the trick here–a big font to camouflage a deep-sea lack of experience. The job sought-after is sewed-up for us and yet our resumes do not show it! If only employers could see college students’ motivation, knowledge, creativity and tremendous adaptation skills. If only an employer could hire…a personality.

It is not a matter of if’s anymore.

Reyndert Coppelmans had a vision. To bring back the personality factor into job recruitment.

He was 13 years old when he worked in his dad’s family business located in Atlanta. He then was transformed into a goal-driven kid.

Coppelmans interpreted his own “American dream” early. After studying abroad, he would establish a business in the United States of America.

First things first, “entrepreneurship can’t be learned,” Coppelmans said. Entrepreneurship is a hard concept but basically people need to “talk the talk and walk the walk!” The beginning of the brainstorm is to find an idea that does not come by sitting around all day, Coppelmans added.

His idea is illustrated with a video of Barney Stinson, a character embodied by Neil Patrick Harris, in the TV show, “How I Meet Your Mother.” Barney Stinson always wears suits, he is a womanizer, inclined to be a manipulator and, above all, hilarious! Barney Stinson has a sharpened personality. On the video Coppelmans displayed, in less than three minutes the audience can see what the fictional character is all about…that they loved him or not. The audience reacted to it and remembered it.

BAM! Here is the birth of CVIVE, the video recruitment software company.


Reyndert Coppelmans. (Photo by Ralitsa Gospodinova)

Actually, not really the birth. CVIVE was more of an embryo when Coppelmans developed it for the first time.

The entrepreneur aimed for students when referring to job recruitment, but the product is too expensive for the average (broke) student. Way too expensive.

In 2010, Coppelmans graduated with a master’s degree in International Business, entrepreneurship track, from Maastricht University in the Netherlands. His baby, CVIVE, grew up, the logo evolved, and Coppelmans changed the market he was targeting.

The first customer he attained was from the chemical industry.

“CVIVE recruits people, not paper,” Coppelmans said.

But resumes and cover letters can “hide” people. For example, there are no pictures in a resume. As they reduce the physical information about potential future employees, they sometimes can prevent discrimination. Workers are in a society where employers sometimes judge potential employees by their names or appearances.

With that possibility, can CVIVE  provide more opportunity for potential employees?

CVIVE gives Mohamed or Shaniqua “more equal” chances to compete in a job market by expressing themselves through video rather than just being brushed off because of their names on resumes, Coppelmans said.

Also, some of the numerous advantages of CVIVE are that it shortens hiring time for employers and reduces travel costs for employees.

Technically, the employers would send out a “why are you the best candidate for the position?” type of question, and the employee via CVIVE would record his answer and send it back. The employers would then scrimmage the different videos and analyse them.

But it is not everybody that can decipher body language. That’s why EVIR (copyright) would come be a handy addition, a must-have, to the CVIVE.

EVIR is an acronym that refers to an intelligent video recruitment software. It is a difficult term that basically refers to a program that will study macro and micro facial expressions of recruits.

For instance, if the potential future employee twitches his lip when he’s announcing one of his/her accomplishment, the video will freeze, scientific-behavioral captions will appear, such as noting that the body language says he’s lying!

Some studies show that body language does not depend on the cultural background of a person, Coppelmans said.

Body language is universal. A person from China has the same body language as westerners. It might just be less pronounce because of a more reserved culture, Coppelmans added.

As a great example, the TV show “Lie To Me” (a FOX drama) pictures Dr. Cal Lightman teaching a course in body language and making a fortune out of it. The show is inspired by a real-life behavioral scientist and glints the concept Coppelmans developed in EVIR.

Coppelmans chose to be an entrepreneur because he wanted to create something new and contribute to the society. Entrepreneurship is both responsibility and fun, Coppelmans said.

Entrepreneurship has its pitfalls, Coppelmans said.

First, an entrepreneur falls in love with his idea and sometimes love blinds. Money-wise, an entrepreneur needs to be aware of sales cycle, institutional sales, difficulties to obtain bank loans, how to manage discounting, the budget for software development and money to back it up.

Coppelmans confessed that he has the tendency to take things too seriously and therefore is often sleep-deprived but he learned how to relieve the daily pressure. Also, Coppelmans advised to find a good mentor to guide you throughout projects, somebody you can talk to, perhaps from the alumni network or LinkedIn (LKND) which is a business-related social networking site.

But entrepreneurship has its (sometimes small) success that needs to be celebrate, Coppelmans said. To make mistakes and blame nobody else but yourself is necessary to improvement. To protect the advantage of being first, always, is essential. To have your loved ones believe in the project is fundamental, as it is to be sensitive to the environment without being directed by it.

The background is not a limit to entrepreneurship, Coppelmans said. An art background can be an advantage in business, he added.

Coppelmans closed his speech by quoting the god of innovation and entrepreneurship Steve Jobs, founder of Apple: To look up and look behind is the only way to get ahead.

According to Coppelmans, there are four generations: first, the video resume; second, Skype; third, video recruitment software; and fourth, EVIR.

People can play and guess which generation they are actually in. Or they can choose the one they want to be in to win the battle of paper versus people in a job market.


Paulene Wendy

About Paulene Wendy

Paulene Wendy Ntsame Assoumou has contributed 22 posts to The Delta.

Paulene-Wendy Ntsame Assoumou is majoring in Mass Communication and is a member of the Lady Viking basketball program. An international student from France where she graduated from high school in the Literature field, she wants to travel the world and learn sign language. Wendy aspires to be a writer.

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